|Red Court Shoe|
Reproduction licensed by the author
An interesting headline in the East Midlands section of The Business Desk website that caught my eye was Brantano IP assets up for sale 22 June 2017. The article stated that:
"Administrators of Brantano, the stricken Leicestershire shoe firm, are selling off the firm’s brand and intellectual property assets via Metis Partners."Metis Partners describes itself as "a multi-disciplinary IP firm with a proven track record in the assessment, exploitation, monetisation, valuation and sale of intellectual property assets (“IP assets”)". Part of its business is the sale of intellectual property rights of troubled businesses. The firm keeps a blog called "The Musings of Metis" with some interesting articles on this topic including Insolvency and the Hidden Brand Benefit 23 Aug 2013 and the Hidden Treasure of IP After Insolvency 28 June 2016 by Michelle Korman and Negotiation 31 Jan 2015 by Morven Fraser.
"Tony Barrell and Mike Jervis of PricewaterhouseCoopers LLP, the Joint Administrators of Brantano Retail Limited (in Administration) (“Brantano” or the “Company”), have appointed Metis Partners to support the marketing and sale of the intellectual property (“IP”) assets relating to the Company."These include:
- "Goodwill Rights in the Brantano Corporate and Product Brands
- Rights in the Registered Trade Marks and Unregistered Trade Marks
- Rights in Unregistered Designs
- Website Content & Domain Name
- Software Behind the E-commerce Website."
Anybody thinking of acquiring any of those assets must submit his or her bid by 12:00 on 30 June 2017 which does not leave much time for carrying out searches, risk analyses and asset valuations. If a bid is to be anything more than guesswork a prospective purchaser will need professional advice on the accounting, legal and marketing issues. If a bid is accepted, specialist legal and other professional advice will also be required in the negotiation and drafting of the assignments and other agreements.
Anyone requiring amplification or clarification of any of those points should call me on 020 7404 5252 during office hours or send me a message through my contact form.